It would seem that the Powers-That-Be at the Kettle Chips Company believe it to be winter.
I have just bought a bag of their “Mature Cheddar and Burgundy (a vintage combination)” crisps to find:
(1.) They don’t taste of anything
(2.) They have the words “just for winter” printed on the packet
Now I’m not saying anything, but, well, it’s still August. And despite all the crappy weather we’ve suffered, well, it’s still August. Can’t wait for September to arrive and herald the “just for Christmas” range of snacks…