Friday’s coming, folks, and that can mean only one thing. A trip to London Town to Tallulah Rendall‘s album launch.
For this, I required a number of things:
- A ticket for the event (done)
- Somewhere to kip (done)
- A ticket for the train (done)
- Trendy album-launch-style duds (done. I shall be attending in my best polyester slacks, acrylic shirt and clogs).
My experience purchasing a ticket for the train gave me pause for thought last night. I chose my trains and selected the Buy Now button, at which point I was instructed to set up an account.
Here are some FACTS for you, National Express East Anglia:
Fact 1 – You can’t effficiently/correctly/properly run a train service which involves the simple forward propulsion of a vehicle invented in 1829 down two parallel tracks.
Fact 2 – There are naughty hackers out there who would very much like to have my personal details from anywhere they can get them.
Considering FACT 1 and FACT 2, why would I trust my personal address and personal credit card details to your website? Why do I need to create an account on your website to purchase a ticket? What’s wrong with a “I don’t want to set up an account, here are my details, let’s checkout now” button.
I do not want to have to supply you with my title, first name, surname, telephone number, email address, email address again, password, password again, postcode-and-then-click-on-the-appropriate-address-for-the-postcode-in-this-annoying-pop-up-window (all the houses in my street have the same frickin’ postcode). And if I don’t want to have to do that, why in God’s name would I want to tick a box to tell you and your “approved third parties” not to spam my email account? Oh, and don’t play that “You didn’t fill in a field quite right” game and untick the Do Not Spam Me box, just in case I don’t notice what you’ve done. If you do this, you are not a business with which I wish to be associated. With.
By the way, who approved these third parties? Because I know that I didn’t. Could you send me the list and I’ll decide whether they should be approved or not? I suspect I am more choosy than your marketing gurus:
Guru 1: Like, they get on a train, so they must want to hear from Reader’s Digest!
Guru 2: And Kay’s catalogue!
Guru 1: And they must need a new phone contract!
Guru 2: And a new laptop!
Guru 1: And those fake scratch cards!
Guru 2: And information about coach journeys!
Guru 1: And conservatories!
Guru 2: And comfortable polyester slacks!
Alf boredofjam: Wait! Fuck it, I’m signing up.
But seriously, all I’m asking is that you let me buy my tickets, simply and easily, preferably without the hassle of account creation. I bought the cheapest tickets I could get hold of, I am not going to be a big revenue earner for you. Take my details for this transaction, verify my card, sell me my tickets and then ditch my information.
Please, internet people, let me live my life simply. If I’m making a one-off, quick purchase, then that is what it should be: Quick. I don’t have the time or the patience to be told that “Username boredofjam is taken, how about wkerjndvn_22 instead?”
I. Just. Want. My. Stuff.
Now excuse me whilst I go lay down somewhere dark and have a good cry. But first I’d better buy some tissues. Now where’re my Tescos log in details?